The Situation
A 153-year-old brand that had never had a major global campaign.
Tequila Herradura is one of the most storied spirits brands in the world — founded in 1870, never cutting corners on the craft. But for most of its history, the brand's visual world was inconsistent, underbuilt, and impossible to scale. There was no organized asset library. No cohesive visual system. No campaign foundation to build from.
The brief for "Extraordinary Awaits" was to change that — and to launch Herradura's first major global marketing campaign in its history.
Extraordinary Awaits
To launch the Tequlia Herradura Extraordinary Awaits Campaign, we created a new VIS ID inclusive of design guidelines, collage art and photography.
Sample of look I set for Herradura and the library we created.
Sample of mixed media billboards I concepted and co-created with artist Carolina Buro Niño.
Hello, World!