Reach Gutlightenment
When Miralax came to use to modernize their brand, we knew we had to break through the VERY bland, sterile clutter of the pharma category and find a way to connect with people. Gut Health doesn’t need to be a taboo topic, and honestly…it’s a very real part of your wellness routine. I concepted this new campaign as well as established brand’s new look and feel.
Miralax ‘Stop Workstipation Stunt’
Post launch, I created a timely stunt / mini responsive campaign to one of the internet’s greatest fears: returning to pooping at the office.
